Merch By Amazon: The Ultimate Guide for Small Business Owners

June 6, 2023

This Merch by Amazon business guide is a comprehensive resource that equips entrepreneurs with valuable insights and practical strategies for leveraging the power of Amazon’s merchandising platform.

This indispensable guide provides step-by-step instructions and expert tips to help small business owners navigate the intricacies of creating and selling their own custom merchandise on one of the world’s largest online marketplaces.

What is Merch by Amazon?

Amazon Merch is a print-on-demand service from Amazon that lets almost anyone sell their own designs without any upfront costs.

Instead of investing in inventory to print original designs – and hoping to sell them all – Amazon sellers can upload their designs and list them on products like T-shirts, sweatshirts, and pillows.

Amazon won’t print the items unless someone orders them, and the company pays a royalty to the artist for every purchase.

What Products Does Merch by Amazon Offer?

Amazon offers a lot more than custom T-shirts through its invitation-only platform. Sellers can upload their designs to be printed on a variety of products, including:

Standard T-shirts
Long sleeve T-shirts
Pullover hoodies
Zip hoodies
Tank tops
V-neck shirts
Phone cases
Throw pillows
Tote bags

Why You Should Consider Using Merch by Amazon

Merch by Amazon offers numerous benefits for aspiring entrepreneurs and small business owners.

Whether you’re a creative individual, a brand owner, or a business looking to expand its reach, here are some compelling reasons to explore Merch by Amazon:

Easy setup and integration: With a simple registration process, you can swiftly set up your account and start selling your merchandise on Amazon.
No inventory management: By selling print-on-demand products through Amazon and leveraging their model, you can eliminate the need for inventory storage and management.
Access to a vast customer base: Amazon’s vast customer base provides unparalleled exposure and potential for increased sales and brand recognition.
Global marketplace: Expand your business internationally with Amazon’s global marketplace, reaching hundreds of millions of customers worldwide.
High-quality production and fulfillment: Amazon ensures top-notch production and print quality and handles order fulfillment and customer service.
No upfront costs: Merch by Amazon allows you to start selling without any upfront costs or inventory investment.
Flexible pricing and royalty structure: Customize your pricing and earn royalties on each sale, giving you control over your profit margins.

What are the upfront costs of Amazon Merch?

There are no upfront costs to sellers through Merch by Amazon. That’s right… it’s absolutely free to upload designs and list merchandise for sale.

There’s not even a cost for inventory or shipping when a customer buys a product. Designers are paid a royalty for every product sold based on its purchase price.

Merch By Amazon for Small Business Owners

Merch By Amazon presents a valuable opportunity for small business owners to expand their reach and generate additional revenue.

This section explores the pros and cons of utilizing this platform, allowing you to make an informed decision for your business.

Pros of Merch by Amazon

The pros of utilizing Merch by Amazon for small business owners are numerous, offering enticing advantages that can drive growth and success.

Here are some of the benefits this platform brings to entrepreneurs and brands alike.

Wide customer reach: With Merch by Amazon, you can access Amazon’s vast customer base, exposing your brand to millions of potential buyers worldwide.
Streamlined production and fulfillment: Merch by Amazon streamlines production and fulfillment, allowing you to save time and resources as Amazon takes care of printing, production, and shipping logistics.
Low financial risk: Since there are no upfront costs or inventory investments required, small business owners can start selling t-shirts and selling merch without significant financial or inventory risk.
Automatic scalability: With Amazon’s infrastructure and vast customer base, your business can easily scale up as demand increases without worrying about production or fulfillment logistics.
Data-driven insights: Merch by Amazon provides valuable data and analytics on sales performance, customer preferences, and trends, allowing you to make informed decisions and optimize your merchandise offerings.

Cons of Merch by Amazon

While Merch by Amazon offers numerous benefits, it’s important to consider the potential drawbacks.

This section explores the cons associated with utilizing this platform.

Limited design control: Design restrictions on the platform can limit creative freedom, imposing guidelines on style and complexity.
Competitive market: With numerous sellers, effectively making your online business stand out requires strategic marketing and product differentiation to capture customer attention.
Tight product approval process: Strict review procedures may cause delays in launching designs, ensuring quality control but potentially slowing down product availability.

The Merch by Amazon Design Process

The Merch by Amazon design process involves several key steps. First, sellers create or upload their designs, ensuring they meet the platform’s design guidelines and legal requirements.

Once the designs are ready, sellers choose the product type, colors, and sizes they want to offer. They then set the prices and write product descriptions. Afterward, the designs are submitted for review by Amazon’s team to ensure compliance with content policies.

Once approved, the designs are listed on the Amazon marketplace, where customers can discover and purchase them. Sellers can track sales and royalties through the platform’s reporting tools and make adjustments to their Amazon listing as needed.

Merch by Amazon Royalties

Merch by Amazon offers a royalty-based payment system to sellers. When a seller’s design is sold, they earn a royalty based on the product’s list price minus any applicable taxes and production costs.

The royalty rates vary depending on the product type and marketplace. As sellers progress through different tier levels, they gain access to higher product tier offerings and potentially higher royalty rates.

The royalty payments are calculated monthly and disbursed within 60 days after the end of the calendar month in which the royalties were earned. Sellers can monitor their earnings and track sales performance through the Merch by Amazon dashboard.

What are the Merch by Amazon Requirements?

To successfully participate in Merch by Amazon, you must meet certain requirements. Here is a concise breakdown of the essential criteria you need to fulfill in order to join this platform:

Amazon Account: A valid account is necessary to join Merch by Amazon. Ensure you have an active account before proceeding with the request.
Geographic Eligibility: The program is currently available for sellers in specific geographic locations. Check if your location is eligible before submitting a request.
Tax Information: Sellers must provide accurate tax information to ensure compliance with tax regulations. Make sure to have your tax details ready during the registration process.
Bank Account: A valid bank account is required for royalty payments. Provide your bank account details to receive timely payments for your sales.
Content Policies: Designs must adhere to Amazon’s content policies and should not violate copyright or trademark laws. Familiarize yourself with these policies to ensure your designs meet the guidelines.

Why Wasn’t I Accepted?

Not being accepted to Merch by Amazon can happen due to various reasons. Common factors may include a large number of pending applications, failure to meet eligibility criteria, issues with tax or banking information, or designs that violate content policies.

Review your application and address any potential issues for future submissions.

Merch by Amazon Rules and Guidelines

Merch by Amazon has specific rules and guidelines that sellers must follow. These include content policies to ensure designs do not infringe copyright or trademark laws, restrictions on offensive or prohibited content, product listings and pricing guidelines, and compliance with tax and banking requirements.

Adhering to these rules is important for maintaining a successful and compliant presence on the platform.

Limitations and Tiers

Merch by Amazon utilizes a tiered system that determines the number of product slots available to sellers and their growth potential. Let’s take a quick look at the tier levels:

Tier 10: Tier 10 is the initial level for all sellers on Merch by Amazon. At this tier, sellers have limited design slots available to showcase their products.
Tier 25: After selling 25 products, sellers advance to Tier 25. This tier unlocks additional design slots, allowing sellers to upload more designs and expand their product offerings. With more slots, sellers have an increased earning potential.
Tier 100: Once sellers reach 100 product sales, they progress to Tier 100. At this level, sellers enjoy even more design slots, enabling them to showcase a wider range of designs. Tier 100 also offers higher royalty rates, and potentially higher earnings per sale.
Tier 500: Reaching Tier 500 requires selling 500 products. This tier provides sellers with increased design slots, allowing for a greater variety of products and designs. Sellers at this level also benefit from enhanced visibility, increasing their chances of attracting customers.
Tier 1000, 2000, 4000, and above: These higher tiers represent significant milestones sellers achieve with increasing sales performance. These tiers provide progressively more design slots, allowing sellers to expand their product catalog.

How to Set Up a Merch by Amazon Account

Setting up a Merch by Amazon account is a straightforward process that allows individuals to start selling their designs on the platform.

Follow these six steps to create your account and get started:

Step 1: Create an Amazon Account

To begin, create a valid account or log in to your existing Amazon account if you have one.

Step 2: Request Access to Merch by Amazon

Submit a request to gain access to the Merch by Amazon program. Await a decision from Amazon, which will be emailed to you.

Step 3: Provide Tax Information

During registration, provide accurate tax information to ensure compliance with tax regulations. Have your tax details ready for submission.

Step 4: Set Up Bank Account

Enter your valid bank account details to receive royalty payments for your sales. Make sure to provide accurate and up-to-date information.

Step 5: Review and Comply with Content Policies

Familiarize yourself with Amazon’s content policies to ensure your designs comply with copyright and trademark laws. Avoid any violations that could lead to account suspension.

Step 6: Start Designing and Selling

Once your Merch by Amazon seller account is set up, you can create and upload designs to sell on the Merch by Amazon platform. Maximize your creativity and marketing efforts to attract customers and generate sales.

Creating an Amazon Product Page

Creating a compelling Amazon product page is essential for attracting customers and driving sales. Follow these steps to create and optimize your product page effectively:

Step 7: Create a New Product Listing

Initiate the process of creating a new product listing by providing essential information such as the product’s title, brand, and other details.

Step 8: Write a Compelling Product Description

Craft a persuasive and informative product description highlighting your merchandise’s features, benefits, and unique selling points.

Step 9: Set Competitive Pricing

Determine a competitive and profitable price for your product, considering factors such as production costs, competitor pricing, and market demand.

Step 10: Optimize Keywords and Search Terms

Incorporate relevant keywords and search terms into your product title and description to improve visibility and discoverability on Amazon’s search results.

Managing Your Inventory and Analysing Your Sales

Managing your inventory and analyzing your sales are crucial to selling on Merch by Amazon. Stay on top of your inventory levels to ensure that popular designs are consistently available to customers.

Regularly review sales data and analytics provided by Amazon to gain insights into your product performance, identify trends, and make informed business decisions. Utilize these insights to optimize your product catalog, adjust pricing, and identify growth opportunities.

By managing your inventory and analyzing sales data effectively, you can enhance your selling strategy, maximize profitability, and maintain a successful presence on the Merch by Amazon platform.

Google Trends

Utilizing Google Trends is a valuable strategy for selling on Merch by Amazon.

By analyzing search trends and interest levels, you can identify popular topics, keywords, and niche markets to inform your design and product selection, helping you stay ahead of trends and attract potential customers.

When using Google Trends to sell merchandise on Amazon Merch, it is beneficial to target keywords or topics with a minimum score that indicates a consistently high level of interest over time, typically aiming for a score of 50 or higher to ensure a decent level of demand and potential customer engagement.

Promoting Your Merch

Promoting your Merch by Amazon merchandise is essential to reach a wider audience and boost sales. Leverage social media platforms like Instagram, Facebook, Pinterest, and Twitter to showcase your designs and engage with potential customers. Collaborate with influencers or bloggers in your niche to expand your reach.

Utilize email marketing to build a loyal customer base and keep them updated on new releases and promotions.

Leverage paid advertising options on Amazon to increase visibility.

Implement effective SEO strategies to optimize your product listings for search engines.

By actively promoting your merchandise, you can enhance brand awareness, attract more customers, and drive sales on the Merch by Amazon platform.

How Much Can You Make with Merch by Amazon?

The earning potential with Merch by Amazon varies based on various factors such as design quality, niche selection, marketing efforts, and customer demand. Sellers earn royalties on each sale, with the percentage varying depending on factors like the product type and price. Some sellers have achieved significant success, generating substantial income from their designs, while others may earn more modestly.

It’s important to note that individual results may vary, and success requires dedication, ongoing product research, and effective marketing strategies. With the right combination of quality designs, smart marketing, and customer appeal, Merch by Amazon offers a platform where sellers can generate a profitable income stream.

Amazon Merch Tips

Implementing effective strategies and tips can make a significant difference for those looking to excel on Amazon Merch.

Here are six additional tips to enhance your Merch by Amazon experience and increase your chances of success:

Research Niche Markets: Explore untapped niche markets to find unique design opportunities and cater to specific customer interests.
Stay on Top of Trends: Keep an eye on the latest trends and popular topics to create designs that align with current consumer demand.
Optimize Design Placement: Pay attention to the placement of your designs on products to ensure they are visually appealing and showcase your artwork effectively.
Leverage Seasonal Opportunities: Capitalize on seasonal events and holidays by creating timely and relevant designs that resonate with customers.
Engage with Your Audience: Foster engagement with your customers through social media, email marketing, and responding to feedback to build brand loyalty.
Continuously Experiment and Improve: Regularly analyze your sales data, experiment with different designs and marketing strategies, and learn from the results to optimize your approach.

Amazon Merch Alternatives

Teespring, Zazzle, Redbubble, and other platforms offer viable alternatives to Amazon Merch. These platforms enable users to design and sell products, including apparel, accessories, and home decor.

Each alternative comes with its own features, pricing structures, and community, allowing sellers to explore different options for their online merchandise businesses.


Who should use Merch by Amazon to create their own online store?

Merch by Amazon is ideal for individuals or businesses seeking to establish an online store without the hassle of inventory management.

It allows anyone from novice to graphic designer, to design and sell products, making Merch by Amazon accessible to a wide range of users.

What products does Merch by Amazon offer?

Merch by Amazon offers a diverse range of products, including t-shirts, hoodies, long-sleeve shirts, and PopSockets.

These products serve as a canvas for designers to showcase their unique artwork or brand logos.

What functions and features are available to sellers?

Sellers on Merch by Amazon have access to various functions and features, such as product listing customization, pricing control, and the ability to track sales and royalties. The platform empowers sellers to manage their stores efficiently.

Does Merch by Amazon have customer service?

Yes, Merch by Amazon provides customer service support to its users. Sellers can reach out to the support team for assistance regarding account issues, order inquiries, and other concerns related to the platform.

Can I use Canva for Merch by Amazon?

Yes, Canva can be utilized in conjunction with Merch by Amazon. Canva offers a user-friendly design interface, allowing individuals to create or modify designs before uploading them to the Merch by Amazon platform.

How many designs can I submit with Merch by Amazon?

Merch by Amazon allows sellers to submit multiple designs. The exact number of designs permitted depends on the seller’s tier level, which is determined by their sales performance and account history.

Do I need a license to sell on Amazon Merch?

No, you do not need a license to sell on Amazon Merch. However, you must ensure that your designs comply with copyright and trademark laws, respecting the intellectual property rights of others.

Do you need an LLC to do Amazon Merch?

No, having an LLC (Limited Liability Company) is not a requirement to sell on Amazon Merch.

Individuals can sell their designs as sole proprietors, but consulting a legal professional for personalized advice is recommended.

How often does Merch by Amazon payout?

Merch by Amazon pays out royalties monthly, with sellers receiving payments within 60 days after the end of the calendar month in which the royalties were earned.

This regular monthly payout schedule ensures timely compensation for sellers, allowing them to track their earnings and manage their finances effectively.

Image: Envato Elements, Depositphotos

This article, “Merch By Amazon: The Ultimate Guide for Small Business Owners” was first published on Small Business Trends



Leave the first comment