Progressive and Hello Alice Offer $250K Grant Program for Black Small Business Owners

May 11, 2023

Progressive Insurance, the leading commercial auto insurer in the United States, has announced that they are now accepting applications for their Driving Business Forward grant program. The program, designed to support Black entrepreneurs, will award 10 small business owners with a $25,000 grant each, which can be used toward purchasing a commercial vehicle for their businesses.

According to McKinsey & Company, although 20% of Black Americans start businesses, only 4% survive the startup stage, primarily due to difficulties in accessing financing. The Driving Business Forward grant program aims to help close these gaps and elevate the businesses of Black entrepreneurs.

Progressive is working with Hello Alice, a financial technology organization assisting over one million small businesses in accessing capital, to administer the grant program. Karen Bailo, Commercial Lines President at Progressive Insurance, said, “Our hope is this program will provide some assistance to Black entrepreneurs as they navigate their small business journey and help them combat any barriers.”

Hello Alice Co-founder and President, Elizabeth Gore, expressed her excitement about working with Progressive again this year, noting that grant recipients will be able to drive their businesses forward with the capital needed to purchase a commercial vehicle.

To be eligible for one of the ten $25,000 grants, applicants must sign up for a free Hello Alice account and complete their application by June 2, 2023, at 6 p.m. ET. Applications will be reviewed by a committee according to the criteria outlined in the terms and conditions. Grant recipients will be notified via email and publicly announced in August.

The Driving Business Forward grant program was initially launched in 2022 to support diverse small business owners across the country. In its first year, Progressive awarded ten Hispanic business owners with $25,000 grants each. The brand is continuing to expand opportunities for small businesses through the Hello Alice Small Business Growth Fund, which awards grants to small business owners of various backgrounds and ethnicities. Progressive has committed a total of $600,000 towards small businesses in partnership with Hello Alice.

This initiative provides an excellent opportunity for Black small business owners to secure funding and support for their businesses, helping to bridge the gap and increase the number of successful Black-owned businesses in the United States.

To apply and learn more about the Driving Business Forward grant program, visit

Image: Depositphotos

This article, “Progressive and Hello Alice Offer $250K Grant Program for Black Small Business Owners” was first published on Small Business Trends



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