The SmallBizChat Podcast: Bringing Joy Into Your Marketing with M. Shannon Hernandez

May 11, 2023

M. Shannon Hernandez is ALL ABOUT THAT JOY in life and biz. She is specifically known around the globe for The Content Personality® Wheel and is the Founder of Joyful Business Revolution™, a business growth strategy, and consultancy company that works with brick-and-mortar or online service-based business owners. Shannon and her team specialize in joyful business growth solutions and organic marketing that help their clients grow aligned audiences and deepen community relationships, resulting in more joy, revenue, and time off. For more information, go to

Today’s episode is all about making your marketing more joyful. M. Shannon Hernandez founded Joyful Business Revolution™ and knows how to do this better than anyone! She gives tangible tips that you can start doing today to understand your content personality, leverage OPA, and own your own content. She also talks about following up without coming across as a pest.

“It’s knowing that you are on brand in your visuals, your message, and your personality.” – M. Shannon Hernandez

Listen to the podcast below:



This week on SmallBizChat Podcast:

What the is. 
Breaking the myth that marketing is difficult. 
The who, the what, and the win!
Owning your content and building your email list. 
Leveraging OPA (other people’s audiences) to accelerate your growth. 
Understanding your natural content personality. 
The three pillars of content branding. 

Resources Mentioned:

Ultimate Guide to Email Marketing Course at SmallBizLady University: 
Boss Quiz: 

Connect with M. Shannon Hernandez:


Get More!

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