Top TikTok Hashtags and Where to Find More

June 7, 2023

Brands are keen on maximizing the benefits of their TikTok accounts. That said, harnessing the power of the top TikTok hashtags can significantly bolster their reach. With an astonishing user base of over 1 billion users spread across 154 countries, TikTok is not just one of the world’s most popular social media platforms. It has evolved into a fiercely competitive arena where influencers and brands can earn a substantial revenue. Leveraging top TikTok hashtags can be a game-changer in this vibrant market.

What are TikTok Hashtags?

Hashtags are designed to help categorize content on social media. TikTok’s algorithm uses hashtags to locate and label content. That way, users are shown videos that interest them, and they can search for desired topics. Plus, since TikTok hashtags are clickable, users can focus on content in a specific category.

Why TikTok Hashtags Are So Important

Hashtags play an important role in TikTok by helping users expand their reach. Without the right hashtags, content won’t garner its deserved attention. Likewise, brands should learn how to put a link in your bio to add credibility to their TikTok profile.

TikTok hashtags are important for the following reasons:

Bring users to content: TikTok hashtags help the platform’s algorithm decide who will find certain content most interesting.
Build a strong community: Users follow popular hashtags they find interesting. As a result, hashtags bring together people with similar passions.
Leverage popular trends: Staying on top of trending topics helps brands succeed on TikTok. Hashtags help them watch for trending topics they can emulate.
Evaluate competition: Monitoring the kind of content competitors publish helps brands succeed on TikTok. With hashtags, analyzing competition is easier.
Keep things simple: TikTok is all about keeping things simple. Hashtags communicate a message without providing too much detail.

How to Use Hashtags on TikTok

To get the most out of TikTok, businesses need to start using hashtags ASAP. Here’s a simple table that shows different ways to use hashtags on TikTok and why they’re important. You can give it a quick once over before delving deep into the details of the list in this section.

No.How to Use Hashtags on TikTokImportanceActionable Steps
1Find the Most Relevant HashtagsHelps target the right audienceResearch popular TikTok hashtags within your business niche
2Build a Strong TikTok Hashtag StrategyBoosts marketing effortsPlan out the use of relevant, trending, and custom hashtags in your posts
3Create Custom HashtagsHelps differentiate your brandDevelop a unique hashtag that reflects your brand
4Understand Target AudienceGuides the choice of hashtagsAnalyze which hashtags your target audience interacts with the most
5Check out the CompetitionProvides insight and inspirationMonitor competitor hashtag usage for potential strategies, but do not simply copy
6Keep Things SimpleMakes your hashtags more memorable and easy to useUse short, simple, and easy-to-remember hashtags

Adding hashtags to your TikTok content might sound like a simple task involving nothing more than typing a phrase and adding the proper symbol. However, brands need a clear strategy to use hashtags most efficiently.

The following tips can help small business owners effectively use hashtags on TikTok:

Find the most relevant hashtags: No matter the business niche, brands can choose from multiple popular TikTok hashtags. Thus, it’s important to find the most relevant options.
Build a strong TikTok hashtag strategy: TikTok helps small business owners boost their marketing efforts, so it’s important to have a solid hashtag strategy in place.
Create custom hashtags: By creating a branded hashtag that’s unique to a business, brands can stand apart in the mass of shared content. While a custom hashtag might require more effort to encourage engagement, it can help differentiate a brand from its competition.
Understand target audience: Which hashtags are most popular with your target audience, and how are users using those TikTok hashtags? By answering these and similar questions, small business owners can gain a better understanding of how their audience uses hashtags on the app.
Check out the competition: Every competitor is vying for the same audience’s attention as most any brand, which makes it essential to monitor their activity. Brands shouldn’t necessarily copy competitors’ hashtags, but they can use them as inspiration.
Keep things simple: It might seem like a clever hashtag will attract an audience, but it also can be too complicated to remember. Remember to create memorable hashtags that are short, simple and easy to use.

Top 100 Hashtags for TikTok in 2022

What are the most popular TikTok hashtags in the fall of 2022? Some hashtags will gain popularity seasonally while others will remain trending topics almost any time. Still more hashtags will trend for a brief moment, but still serve as inspiration for brands seeking success tagging their TikTok videos.

The following top 100 hashtags currently are trending on TikTok:


How to Find the Best TikTok Hashtags

Because hashtags are so important to achieving TikTok success, it’s vital that brands find the best ones to use in their campaigns. The following tips will help small business owners seeking the best TikTok hashtags:

Observe user behavior: By studying TikTok users’ hashtag habits, brands can gain a better understanding of popular hashtags to inspire their own.
Study competition: Brands can also gain inspiration for hashtags by studying the competition. What content hashtags do most of your competitors successfully use?
Check influencers: Observing which hashtags are popularized by influencers in your niche is another effective strategy. Brands might even collaborate with these influencers to broaden their audiences. Find out how to duet someone on TikTok to take full advantage of collaboration opportunities.

How to Search for Trending TikTok Hashtags

TikTok’s Trend Discovery option serves as a valuable resource for small business owners aiming to leverage the best-trending hashtags. The feature presents a unique opportunity to observe and learn from current trends that are captivating the app’s vast global audience. This function is not merely a static list but a dynamic, visual display of content that provides an insightful glimpse into what resonates with the TikTok community.

Through the previews of videos tagged with these trending hashtags, businesses gain insights into the types of content that are attracting attention and engagement. It’s a chance to explore the latest trends, understand the platform’s fast-paced, ever-changing landscape, and extract key learnings for your own content strategy. It can offer inspiration for how to creatively incorporate these trending hashtags into your own posts, boosting visibility and engagement. Remember, the TikTok algorithm values relevance and authenticity, so it’s not just about using popular hashtags but finding ways to make them work seamlessly with your unique content.


As far as takeaways go, using trending hashtags via TikTok’s Trend Discovery is a strategic move for small businesses aiming to maximize their visibility and engagement. It’s about embracing the trends while remaining authentic and relevant. With careful observation and creative execution, the potential for growth on this dynamic platform is immense!

Image: Depositphotos

This article, “Top TikTok Hashtags and Where to Find More” was first published on Small Business Trends



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