Professional graphics can help businesses convey a professional image and make various marketing materials stand out. However, many small businesses don’t have the resources or skills to create these designs in-house. Luckily, there are plenty of professional designers who can create print or web design services for you. Read on for a guide to finding your small business’s top graphic design services.
The Importance of Graphic Design Services for Businesses
Graphic design services play a vital role for all types of small businesses. Graphic designers create basic branding elements like logos, which help businesses create a consistent, recognizable image that customers can return to again and again. They can also produce professional-looking website elements and print marketing materials to help your business stand out with potential customers.
Including professional graphics in these materials shows customers that you take your image seriously, increasing the likelihood that they’ll recognize your business as an authority in your industry.
The Role of Graphic Designers in Business
Graphic designers often work closely with business owners and marketing teams to create visuals that complement a business’s goals. For example, they should consult with the business owner and/or decision-makers to create a logo that conveys the brand identity that will help the business attract and retain customers. Marketing teams may also request specific campaign design services, like display ads or a new website.
Enhancing Brand Identity Through Graphic Design
A business’s brand identity includes various elements that distinguish one brand from another. This often includes the company’s color scheme, logo design, tagline, brand voice, and other fonts or graphics used in visuals. Professional designers can create various graphics, from web content to print ads, that provide a consistent image. This helps customers remember your brand and make positive associations that build trust over time.
Choosing the Right Graphic Design Services for Your Business
There are many design services that businesses can utilize to meet their goals. Each designer has their strengths, experience, and style. So consider these elements carefully when hiring designers for your company or any specific needs. For example, it’s often beneficial to look for designers with experience in your industry and whose style matches the vision you have for your brand. Ask to see a portfolio to evaluate how their past work matches your goals.
How Graphic Designers Can Enhance Your Business
Graphic designers can create visually appealing and impactful visuals to perfect a consistent brand image. They may provide anything from a new website design to print marketing efforts, all with graphics that match your overall brand values and business goals.
Where to Find Reliable Graphic Design Services for Your Business
Whether you’re looking for a new graphic design team to partner with long term or want a graphic designer for a specific project, there are tons of options available around the world. Here’s a list of top places for small businesses to look for web or print design services.
Upwork is one of the leading freelance marketplaces. It’s not specific to designers. And the company does not provide its own design services. But you can search for designers by what services they provide or even narrow down your search by skill, rating, or rate. Once you find a designer you like, you can communicate with them on the platform to agree on terms and complete your project.
Fiverr is another freelance marketplace that can connect businesses with a wide array of service providers, including those who specialize in graphic design. You can search by specific terms based on your project needs. Then you immediately get access to visuals from design professionals with a wide array of skills and experience. Like Upwork, Fiverr is not an agency. So you use it to connect with individuals who can help with your projects.
MetaDesign is a creative brand consultancy firm with offices around the world. They specialize in creating branding image elements for cutting-edge brands across industries. So this option is best for companies looking for a full branding package instead of small print elements like business card design.
DesignRush is a directory of graphic design agencies. Like Upwork and Fiverr, DesignRush isn’t actually the service provider but instead provides connections between businesses and third-party agencies. However, unlike those other options, this B2B marketplace only includes verified agencies instead of independent freelancers.
99Designs is a global platform for various graphic design services. You can use the platform to find anything from logo designers to packaging design services. You can either host a design contest to see ideas from various designers or browse providers on the platform. 99Designs has an in-house team of design professionals who can help with full branding packages.
Behance is a creative network that designers and artists can use to showcase their work. It’s not specifically a platform for finding graphic designers. But many post their portfolios on this site. So you may browse graphics and images to find creatives with a style that matches your brand identity or goals. You can also search for projects, view designer profiles, and message or hire designers right on the platform.
Design Pickle offers a global platform for flat-rate graphic design services. Designers are available on-demand to provide creative imagery for specific projects. You can request unlimited graphics or designs without any contracts. And you even get access to a design management platform to organize projects. This is an ideal solution for companies that need lots of design work periodically, especially if graphics are needed quickly. However, it’s not the same as an agency where you have a dedicated point person or team that is already familiar with your brand.
Superside offers a subscription model for graphic design services. You get access to a dedicated creative team, including a project manager who is familiar with your brand goals. However, you pay a set monthly fee for access to various services instead of paying by the project or keeping designers on retainer. There are a variety of plans available to meet various price points. And you can even upgrade as your business scales.
DigiFloat is an unlimited graphic design and content marketing service. On-demand designers are available for various projects. And you even get a dedicated project manager to help you organize projects and keep designers on track toward your company’s goals. Projects are generally completed quickly. And you can request unlimited revisions.
Capterra is a directory of various software programs and service providers for businesses. Capterra does not provide graphic design services itself. But you can use it to find graphic designers or services within your area or budget.
Frequently Asked Questions about Graphic Design Services
What do graphic design services offer?
Graphic design services can offer a huge array of options, including logo design, web design services, print design, custom illustrations, or branding packages or consultations. Some graphic designers offer a wide array of services, while others focus on a specific area.
How can a graphic designer enhance my brand identity?
A graphic designer can help you enhance your brand identity by creating enticing visuals that convey your brand message to prospective clients and customers. They can also ensure that all of your company’s branding elements and marketing materials are consistent, providing a recognizable image that makes your business look professional and builds trust with ongoing customers.
How do I choose the right graphic design service for my business?
First, start by outlining the type of services you need. For example, if you need a full brand design package, you may go with a full-service design agency. But if you need a website that goes with your current branding elements, you may opt for a designer that specializes in web design services. Then, look at each designer’s portfolio to find those that have created designs with a style similar to what you want to create for your business. Check out the list above for some places to start your search.
Where can I find reliable graphic design services for my business?
The list above contains ten places to look for reliable graphic design services for small businesses. Some are actual agencies, while others are marketplaces for designers and freelancers. You can also check with your local chamber of commerce or business partners if you want a designer to work within your community.
Image: Envato Elements
This article, “Where to Find Graphic Design Services for Your Business” was first published on Small Business Trends